Is cheekiness a truly British concept?
So what is it exactly? Well, maybe it's easier to define what it's not. It's not quite the same as audacity - it takes itself less seriously than that. And it's not as rude as impudence because cheekiness never sets out to truly offend. Cheekiness, then, is neither high-minded nor aggressive. Its hallmark is good-hearted humour, a certain cheeriness of spirit.
Often it is loud - think of the effectiveness of the whoopee cushion left on the unsuspecting teacher's chair. But it can be just as deadly when silent, or even sartorial.
Cheekiness isn't just funny, though. It has the power to deflate pomposity faster than any whoopee cushion
Translating cheekiness to someone unfamiliar with the concept in Britain can be tricky. Could it be that cheekiness as a concept is untranslatable, unique to the UK?
I looked at two of the cheekiest languages on earth - Yiddish and Punjabi - to see if they had any equivalents. In Yiddish, chutzpah does embody perhaps 90% of what it means to be cheeky. But the flexibility of cheekiness somehow outdoes the necessary boldness of chutzpah.
Cheeky can be subtle.
Punjabi, too, is also a highly cheeky language, which is full of words to call people who are a bit forward. Paada is someone precocious, a chatty kind of character, jigr aala literally means she or he who has liver, the organ of courage, and maacha describes a blagger, a chancer. But none of them quite captures the essence of cheekiness correctly.
Even across nations that speak the same language, it's unclear. I asked several American friends if the term had a US equivalent, but some told me that the concept doesn't even exist in the same way. Meanwhile the internet turned up the frankly inexcusable translation of "cheeky monkey" as "zesty little chipmunk".
'Cheeky monkey'
The Capuchin monkey is native to central and southern America
Intelligent and dexterous, they use tools such as stones to crack open nuts
Named by explorers for their resemblance to an order of Catholic friars
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